SUCCESS STORY – 2 Unusual Ways To Break Into The Fashion Industry

Hi Guys, Today we are going to go through unusual strategies used by two now thriving fashion companies to break out in the fashion business. The two examples  selected are no classic profiles. They did not graduate from a facny fashion school. They did not launch with an insanely glamorous fashion show. They did notContinue reading “SUCCESS STORY – 2 Unusual Ways To Break Into The Fashion Industry”

DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue

Hi guys, I know how Instagram became important to fashion today, including to small brands. After you having how to get featured by Instagram influencers  and the 3 Instagram mistakes small fashion brands keep doing, we decided to end the series of Instagram tools with the main takeouts of last week’s Facebook Live session. We interviewed brandContinue reading “DESIGNER TOOLBOX: How Small Fashion Brands Can Use Instagram To Be Featured In Vogue”

DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now

Hi Guys, We asked digital nomad and Instagram expert Elise Darma for guidance to help emerging fashion brands improve their Instagram profile. She made this very insightful video, just for you. Thank you so much Elise <3. Here are the main takeouts from her video: "When it comes to fashion brands, I see common mistakes withContinue reading “DESIGNER TOOLBOX: The 3 Instagram Mistakes Emerging Fashion Brands Should Fix Right Now”

DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands

Hi Guys, Maybe you can relate with this: all the conversations with my clients somehow end up talking about Instagram. Instagram, the giant that according to brandwatch.com scored $2.8 billion ad revenues in 2016. Over 600 million users were counted as of April 2017. As part of the second largest industry represented on Instagram, mostContinue reading “DESIGNER TOOLBOX: 6 Killer Advice From Instagram Influencers To Small Fashion Brands”

DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?

Hi Guys, After our ‘Social Media Series For Fashion Brands’ series, we thought of another use you can make of social media. In order to make proper financial estimates when you write your fashion business plan, you need to perfectly know your target customer to justify the strategy you are going to apply. And onContinue reading “DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?”

DESIGNER TOOLBOX: 5 Essential Steps For Social Media Success In Your Fashion Business

Source: GettyImages – Gallo Images ROOTS RF collectionAnna Bizon Hey guys, Two weeks ago we covered how to use social media to grow your business.  This week,we’re going to talk a little more about the necessary preliminary steps to go about achieving that. Like anything in business, the more thoroughly you cover the basics and foundations,Continue reading “DESIGNER TOOLBOX: 5 Essential Steps For Social Media Success In Your Fashion Business”

DESIGNER TOOLBOX: 5 Ways You Should Be Using Social Media To Grow Your Fashion Business

Source: GettyImages – Gallo Images ROOTS RF collectionAnna Bizon Hey Guys, As a start-up fashion designer, the idea of reaching out to 400 million potential customers may seem just as many miles away, but with Instagram alone having that many users in 2016, connecting has never been easier. With such numbers on offer, it’s clear thatContinue reading “DESIGNER TOOLBOX: 5 Ways You Should Be Using Social Media To Grow Your Fashion Business”