NEWS PICK: How Retailers Can Find Which Technology To Use

Technology evoloved so fast, so many applications can be used. However how to decide which ones are worth investing in? Through the angle of the Customer of course. Key for retailers is to correctly identify their demographic and Customer and see which application enables to better “assisting them on their journey to discovering what they … More NEWS PICK: How Retailers Can Find Which Technology To Use

NEWS PICK: Do Digital Brands Need Physical Stores?

  Besides marketplaces setting up popup stores, some digital brands actually invest in a permanent physical store. What does it bring? Well let’s face it, it’s fashion. Hence on top of the possibility to try on the pieces, being able to touch the product and being able to physically live the brand experience proves to irreplaceable. … More NEWS PICK: Do Digital Brands Need Physical Stores?

NEWS PICK: Startups And Italian Factories Collaborate

Here’s another way to be able to deliver quality shoes at affordable prices: negotiate directly with Italian factories to make regular orders during the year (instead of the traditional two-season orders) and sell online. More via Fast company : http://bit.ly/2k4EBYn ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number … More NEWS PICK: Startups And Italian Factories Collaborate

NEWS PICK: Gwyneth And The Clever Sales Combination

No surprise here. Gwyneth Paltrow used a smart combination to sell her Goop Label line. Turned to the ultimate Gwyneth lifestyle element, the line features must haves inspired by her own closet, produced in limited edition and sold over a limited period. More via The Fashion Futurist: http://bit.ly/2j5Qa2b ******************************************************* Did you find this article interesting? Find more … More NEWS PICK: Gwyneth And The Clever Sales Combination

DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

  Hi Guys, Paris Fashion Week ends this thursday. For those of you who followed the fashion week from far, you maybe wonder how to bring your brand to Paris and make it a success. Today we interviewed Valeria Diaz, Fashion Buyer of Paperlab, a concept store inside BHV Marais one of the most famous … More DESIGNER TOOLBOX- 4 Key Advice To Sell Your Pieces In Paris

NEWS PICK: How To Expand Your Fashion E-Commerce Business To Asia Pacific

This startup fashion article is a must read if you want to expand to the APAC region. Go full in and count large investments for South Korea and China. Australia is an interesting market for smaller brands. More here: http://bit.ly/2jnB6K2 ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in … More NEWS PICK: How To Expand Your Fashion E-Commerce Business To Asia Pacific

NEWS PICK: How To Apply The Lean Startup Model To A Fashion Business

The brands that launch with very limited funds use this iterative method. As usual, it starts with understanding precisely who your target Customer is, his/her lifestyle and being able to offer him/her the product he/she wants. Product and Customer fit: that’s the key. More here: http://on.inc.com/2j8JsnV ******************************************************* Did you find this article interesting? Find more tools to help you … More NEWS PICK: How To Apply The Lean Startup Model To A Fashion Business

NEWS PICK: How UK Retail Can Gain £1bn Virtual Reality

A UK report expects a £1bn gain from implementing Virtual reality in retail, due to customers delaying or deciding against a purchase because they need to see how it would look like in reality. Let’s hope this would partly compensate the losses made in retail since Brexit. More here via Fashion Network UK: http://bit.ly/2ixfxJJ ******************************************************* … More NEWS PICK: How UK Retail Can Gain £1bn Virtual Reality

NEWS PICK: How To Use Google Analytics To Grow Your Fashion Business

Here is a great reminder selected from Startup Fashion. It’s always good to know how to apply Google Tools for your fashion business. More here: http://startupfashion.com/3-ways-use-google-analytics-grow-fashion-business/ ******************************************************* Did you find this news helpful? Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion Business Plan” by Bako Rambini is available on Amazon. … More NEWS PICK: How To Use Google Analytics To Grow Your Fashion Business