BRANDING: Why Use Fashion Movies To Enchant Your Customers

Photo: Michaela Bigjee Hi guys, In today’s post, we will discuss fashion and luxury videos. As you probably know, today’s customers respond better to video. Its use increases tremendously and is bound to go up even more: Cisco reports that by 2018, 69% of total internet traffic will be video. Besides it’s an excellent way to promote a brand : according to an Animoto Survey performed … More BRANDING: Why Use Fashion Movies To Enchant Your Customers

BRANDING FOCUS: 6 essential PR basics for fashion brands

Source: GettyImages – Stone – Adrianna Williams Hi all, For today’s branding focus, I picked this interview of Rosie Davis (CEO of a London based agency) by Les Assorties. There are a few basics you can understand and sort out before going to a PR agency: Stay consistent through all the media and packaging used, from the message … More BRANDING FOCUS: 6 essential PR basics for fashion brands

BRANDING FOCUS: How to create brand awareness

Source: Gettyimages – Getty Images EntertainmentGareth Cattermole Hi all, My exchanges with designers this morning reminded me of this Imran Amed from Business of Fashion video about the basics of brand awareness creation. To summarize, the video outlines the necessity to have a good knowledge of your target customer in order to offer the adequate product The necessity to … More BRANDING FOCUS: How to create brand awareness

BRANDING FOCUS: Essential steps to brand yourself in fashion

Source: Gettyimages – E+CoffeeAndMilk Hi all, In fashion, branding is key. It is the starting point for everything. So here is a fashionista.com article to help you build your personal branding in fashion. I especially emphasize that you need to target your message and not try to appeal to everyone. Besides, I also highly recommend to clearly … More BRANDING FOCUS: Essential steps to brand yourself in fashion

BRANDING: How to learn from Uber and use exclusive partnerships

Hi all, What could be more cross-functional than learning from best practices from another industry?  This is one of my favorite source of inspiration to improve a business. In this PSFK video, you will see a practical example of how Uber enhanced its brand using exclusive partnerships. Starting with the brand values first, they designed specific … More BRANDING: How to learn from Uber and use exclusive partnerships