DESIGNER TOOLBOX: How to identify your target customer?


Source : Getty Images – Vetta Ilya Terentyev

Hi all,

Targetting your target customer is often a tricky question to answer for the fashion designers I work with. And I don’t know why but they keep giving me this answer : “I target everybody”.

So this is the first thing you need to understand in order to make an impact: before starting planning your business strategy, you need to define a target customer and identify who will best respond to your design.

This resource by Scaling Retail and released by WCF  offers a quick guide to start investigating the subject. Two cases are presented: new brands and already existing brands that already made sales.

For new brands, it is suggested to use your direct competition as your starting point. Observe how they do, in what kind of press they communicate, their distribution channels, the location of their sales points and the profile of followers they have on social media.

For already existing brand, use the statistics you have on hand to best understand where you sales come from and which pieces best work. Plus you also can ask feedback from your customer to better understand their needs.

I hope you will…



To receive more cash & funding articles and fashion designer tools, follow us

1448463342_facebook_online_social_media   1448463355_twitter_online_social_media



Published by Printsesy Bako Rambinintsoa

Descending from a Malagasy princely family deeply involved with high-end craft, Printsesy Bako Rambinintsoa is an entrepreneur, author of "The Fashion Business Plan", blogger and founder of Fashion Cross Functional, empowering fashion brands. Bako has helped fashion designers such as Sakina M'Sa with Front de Mode Paris reinforce their fashion businesses. Her motto: "Dream. Dare. Emerge"

One thought on “DESIGNER TOOLBOX: How to identify your target customer?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: