BRANDING: How to learn from Uber and use exclusive partnerships

Uber

Hi all,

What could be more cross-functional than learning from best practices from another industry?  This is one of my favorite source of inspiration to improve a business.

In this PSFK video, you will see a practical example of how Uber enhanced its brand using exclusive partnerships. Starting with the brand values first, they designed specific experiences to generate a certain emotion that the Customer then associates to the brand.

Enjoy

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s