NEWS PICK: From Fashion To Billions, Evolution Of The Chinese Fashion Business Model

20% of the Chinese billionaires used the local fashion industry to build their wealth. The Chinese market is changing a lot though. The local brand awareness is growing and applying a “mechanical” growth by developing the distribution no longer works. Today fashion business newbies totally need to get a better understanding of branding and fashion. … More NEWS PICK: From Fashion To Billions, Evolution Of The Chinese Fashion Business Model

NEWS PICK: Follow The New Adventures Of L’Enfant Terrible

It’s perfect for a Saturday morning coffee time. Jean-Paul Gaultier launched a new series of video of his trip to Latin America. It’s full of life and beauty. Jean-Paul Gaultier loves Latin America and we love Jean-Paul Gaultier. #JPGLOVESLATINAMERICA In October 2016, Jean Paul Gaultier went on a spectacular tour around Latin America. 9 days, … More NEWS PICK: Follow The New Adventures Of L’Enfant Terrible

NEWS PICK: Fashion Disruptors – Growth Without Profits Is Deadly

As mythic as fashion disruptors may look, stories such as Nasty girl show that growth looks good but taking profits in consideration early in the develpment is vital in the long run. More via WWD: http://bit.ly/2mG5X4K ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number one FXF guide. … More NEWS PICK: Fashion Disruptors – Growth Without Profits Is Deadly

NEWS PICK: Primark Low Cost Fashion Expected To Grow In Germany

While the search of a more responsible fashion rises worldwide, Primark improved workers’ working conditions and still seems to have good days ahead, especially in Germany. However, will the retailer be able to afford not selling online? More information on Deutsche Welle: http://bit.ly/2mvsPoH ******************************************************* Did you find this article interesting? Find more tools to help you with your … More NEWS PICK: Primark Low Cost Fashion Expected To Grow In Germany

NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

This article has an interesting take. While at FXF we constantly insist on the essential role of branding, this article offers an interesting angle to the question. Use the tech point of view to stay relevant : focus more Customer centric, transparency as brands’ need to become very good at telling their story and sharing their culture and … More NEWS PICK: What Fashion Brands Can Learn From The Tech Spirit

BRANDING: Why Use Fashion Movies To Enchant Your Customers

Photo: Michaela Bigjee Hi guys, In today’s post, we will discuss fashion and luxury videos. As you probably know, today’s customers respond better to video. Its use increases tremendously and is bound to go up even more: Cisco reports that by 2018, 69% of total internet traffic will be video. Besides it’s an excellent way to promote a brand : according to an Animoto Survey performed … More BRANDING: Why Use Fashion Movies To Enchant Your Customers

NEWS PICK: 8 Fashion Business Trends For 2017

To complement the State of Fashion 2017, here is a quick article with the main trends to be expected in the Fashion business. What is in and what is out? More here: http://bit.ly/2kQnLcH ******************************************************* Did you find this article interesting? Find more tools to help you with your fashion business in the number one FXF guide. “The Fashion … More NEWS PICK: 8 Fashion Business Trends For 2017

NEWS PICK: Adidas CEO Is Worried By The European Political Inefficiencies

Politics appear to be in the top issues of the fashion business world these days. Elections are planned in three countries of the European Union. Fashion businessmen are worried since it is highly probable that growing right extremist trends have a negative impact on trade. It’s certain that 2017 will require a lot of flexibility and … More NEWS PICK: Adidas CEO Is Worried By The European Political Inefficiencies

NEWS PICK: Fashion Tech, Combining Two Industries

Fashion Tech, a growing fashion business trend in Europe. However even a few years after it started, it still appears different to combine those two very different industries. But things are getting better, the number of very well equiped fashion tech hubs as well as European funding opportunities increase. More information on Euronews: http://bit.ly/2jqm7T3 ******************************************************* … More NEWS PICK: Fashion Tech, Combining Two Industries

SALES: How To Best Sell Your Fashion Pieces Online

Hi Guys, As the State of Fashion report of 2017 noted, online sales in the fashion industry increased and are expected to keep growing in future years (+12% as of 2020). This is all fine and good but you’ll ask me: how can your fashion business benefit from this trend? This is exactly the subject of today’s article. We interviewed Juan A. Montilla, … More SALES: How To Best Sell Your Fashion Pieces Online